Quite often online you see people saying how “it’s better to sell on Amazon vs Amanbo?”
At first glance, online marketplaces like Amazon and Amanbo seem to be a creation of mutual benefit. Ecommerce store owners gain increased exposure for their products, and the marketplaces gain an expanded product range without having to increase inventory.
On closer inspection, the mutual benefits remain, but the reality is more nuanced. Should you expand your presence beyond your online store and start selling your products on Amazon and Amanbo?
The answer is... it depends. A marketplace strategy may be a boon for some retailers and a bust for others. There are a lot of variables that need to be taken into consideration, including the type of products you sell, the intensity of competition in your category, marketplace fees and restrictions, and so on.There are, however, some pros and cons that apply across the board. In this post, we’ll explore those pros and cons, so you can make the decision of whether or not to sell on marketplaces well-informed as to the upsides and the downsides.
1. Increased Sales
The chief draw of selling on marketplaces such as Amazon and Amanbo is the scale of their online presence. Amazon alone draws nearly 85 million unique monthly visitors - that’s a heck of a lot of eyeballs! And those eyeballs can translate into higher sales volumes. According to an Amazon executive, sellers report an average 50% increase in sales when they join Amazon Marketplace.
2. Customer Acquisition
Nobody visits Amazon or Amanbo searching for your store. But they may be searching for - and discover - your products. Products they may not have discovered otherwise, or that they may have purchased from a competitor.
Once you’ve got a customer in the door, even if it is through a marketplace, you’ve got a chance to win repeat business through excellent service and fulfillment. This is especially the case if you’re selling products in a category that encourages frequent, repeated purchases such as hobby supplies or fishing gear.
3. Marketplace Infrastructure
Marketplaces are all about strength in numbers. This is as true for online marketplaces as it is for real world examples like farmer’s markets, shopping malls, and food trailer parks. The variety and all-in-one aspect of the marketplace can draw in lots of customers who prefer that kind of shopping experience. Online marketplaces also bring the additional layer of single-stream checkout and fulfilment support in order to create a seamless experience for buyers.
Comparison of supply chain strategy:
Amazon delivery takes one of several paths, depending on the order’s dollar amount, size and weight; geography; and customer choices. Delivery times range from mere seconds, in the case of digital media, to five to eight business days for standard shipping of packages.
Amanbo Kenya Spot Wholesale,Factory Supply Directly!
It’s convenient pick up the goods from Kenyan local warehouse. Amanbo will be the most stringent quality control, providing you with more products and services of good quality. You can check the product samples in their offline showrooms before making orders, and realize online order, payment & delivery one package service!
Comparison of Targeted market:
Amazon originally called the plan a “Global Market .” It entails a method of creating a new logistics supercenter that enables suppliers and merchants alike to schedule private deliveries of their goods by using their smart devices or computers.“Sellers will no longer book with DHL, UPS or Fedex but will book directly with Amazon The ease and transparency of this disintermediation will be revolutionary and sellers will flock to FBA given the competitive pricing,”
Amanbo: The first business platform for Africa & China wholesale trade.
Focus on the African cross-border electricity business platform,To set up a stage for cross-border trade in China and Africa.Currently，they have launched offices Exhibition Hall in 7 african countries (including Kenya, Sierra Leone, Cameroon, Egypt, etc.), to establish local warehouse, eliminate the period of 2 months of shipment, ensure do payment after checking the sample quality.
Comparison of Chief business model:
Amazon :Chief business model is B2C,online retail
Amanbo:Chief business model is B2B,online wholesale
How to Choose a online shopping platform?
As you weigh the pros and cons of selling on a marketplace, it’s also worthwhile to consider which marketplace you would join. The tempting answer is “all of them!”, but each marketplace has its own system, its own processes and limitations and quirks. Learning to navigate those can take time you probably don’t have, so it’s best to stick to one or two marketplaces unless you know you can support more.
Two of the largest and most well-known marketplaces are Amazon and Amanbo.
Amazon’s Marketplace takes the sharper retail tack, and as a retailer itself Amazon provides tools to help third-party sellers become part of a seamless shopping experience.
Amanbo focused on the huge growth of the blue ocean market in Africa,16 years' base of African trade and rich experience of Internet study,Innovative OSO marketing mode to create an African E-commerce platform.
There is no absolute standard which platform is better, you should choose the platform that matches your business model strategy
